Masaryk's name not for sale

Here's an interesting example of how history can be important to the present.
To have a glass of Masaryk? In ČR not possible - Czechnews - Aktuálně.cz Czechs are so proud of their first democratic president Tomáš Garrigue Masaryk that they will not let anyone use his surname as a trade mark.

The name is considered a historical symbol linked to the Czech statehood and as such, private companies are not allowed to appropriate it.