Everyone is a discourse analyst now: Multimodality and hypostasis

What is the difference between a discourse analyst with training in linguistic methodology and a blogger or the reader of a blog? Discourse analysis relies on the human capacity to understand text but it is also embedded in the social practices of discussing and inferring the meaning from text. The following example of a simple computer-generated graphical representation of Obama's speech (courtesy of in many ways does the job of half an academic paper. It presents the data and lets the reader infer meanings (particularly in comparison with other speeches).

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